Elevate your Game

LEGACY IS NOT WHAT WE ACHIEVE, BUT WHAT WE INSPIRE

It’s impossible to defeat someone who never gives up.

Elite Knowledge.

Shared Purpose.

Football has always been more than just a game to me. I see it as a force with the power to change the World. Beyond the scoreboard, there are victories that matter just as much — the kind of wins that come from helping others shine, from lifting people up, and from creating moments that last far beyond ninety minutes.

I am about both: Building teams that win games, players that give their individual quality to the benefit of the collective and persons that conquer far beyond the result.

Highlights:

🎯 12+ years at SL Benfica
🏆 13+ Trophies Won
🌍 Champions League Experience
⚽ Player and Coach development expert and mentor
💡 Mentorship bridging Europe & North America

My Soccer Pillars

Freedom with Discipline

The Primacy of the Game (Efficiency & Effectiveness)

Individual Growth within the Collective

Emotional Intelligence & Learning through Emotion

Training Methodology Based on Real Game Problems

Ethical, Moral & Civic Values

The Human Legacy

Get inside my mind.
Start Your Journey to Excellence.

Pick the product that better suits your current moment

 

Book:

Coaching Football To Inspire 

Perfect for coaches seeking a different perspective on football — one that goes beyond tactics and technique.
Based on my philosophy of “touch the person, teach the player, develop the team,” this book explores training methodology focused on developing players and teams that truly understand the game, making faster and smarter decisions.

Also ideal for anyone interested in learning how top elite teams and players are developed from the inside out.

Online Course (Udemy):

Who Coaches The Coach

A complete masterclass covering every aspect of training — for all ages, all levels, and all contexts.

From planning a session to post-session analysis, from understanding the person behind the player to applying the right type of leadership, this course breaks down what to train and how to train it.

It’s the perfect complement to the book!

Suited for coaches of all levels and for anyone curious about the game and the details that shape it behind the scenes.

Mentorship

Exclusive, personalized programs designed for that final step in your development.

Focused on fine-tuning your process, identifying what can be improved, and unlocking your potential — whether you’re a player or a coach — these mentorships are all about becoming your best version.

Coaches and players in the U.S. are pushing the game forward — and the demands are rising.

But is your team truly progressing?
Are the athletes truly developing?

For Coaches:

  • Frustrated with endless drills that look good on paper but don’t translate to the game?
  • Searching for a way to build a real identity — not just a system, but a culture your players believe in? 
  • Tired of feeling alone in a profession that demands results but rarely talks about growth, connection, and purpose?

It’s time to bridge knowledge with meaning — and turn your vision into a living legacy.

For Athletes:

  • Tired of training hard but not seeing it truly translate into smarter, faster decisions on the pitch?
  • Struggling to stay consistent — performing well one game, but not sustaining it over time?
  • Want to be seen not just as a player, but as a complete individual with a story, purpose, and legacy?

It’s time to learn the game on a deeper level — to think faster, decide better, and grow into the footballer (and person) you’re meant to become.

Bridging Two Worlds:

European Excellence for American Growth.

The level of the American game is rising fast.
Clubs, colleges, and academies across the country are investing more, developing better players, and building stronger identities. What many coaches and athletes want now is the next layer of refinement — deeper understanding, smarter decision-making, and a methodology that creates consistency.

My mission is to build on the strengths already thriving in the American game, supporting players and teams as they refine their process, sharpen their thinking, and perform with purpose.

Shaped by European experience and guided by intentional growth, my approach blends knowledge, emotion, and development—transforming progress into legacy.

What Makes My Approach Different:

  • Training focused on faster, smarter decision-making
  • A deep emphasis on understanding the game, not just playing it
  • Development that starts with the person behind the player
  • Emotional awareness built into every training session
  • Focus on principles, not rigid systems
  • Proven methodology behind top male and female players and teams

Through André Vale Football Legacy, I bring principles shaped in European high-performance environments and adapt them to the unique reality of the American game.

The purpose is simple: support coaches, athletes, and programs who want to elevate their identity, improve decision-making, and build a sustainable winning culture.

Development becomes legacy when knowledge, purpose, and emotion work together!

Discover the Mentorship That Matches Your Journey: 

For Coaches

One on one or group mentorship focusing on training methodology, tactical game awareness, leadership, and on how to implement a winning and development culture.

For Athletes

Exclusive individual sessions (limited availability) focused on game understanding, technical and tactical details, growing into quicker and better decision making withing an holistic performance improvement approach.

All good. Just change

Here’s what professionals across the game and the globe are saying about working with me

Mentored athlete
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As per Andre's view, getting UEFA coach license is just the beginning the journey as a coach. I am made of the experiences that I live, the learnings that I get on the path and the people that get along with me on my way of coach life. From each person, I get valuable knowledge that defines what I want be to as coach. I always strive to achieve the best for the players, for the team and also as human beings. Still I have a lot to learn in this coach and analyst career. In that sense, the course "who coaches the coach" gave the opportunity to keep improving my skills and challenge me to become a better coach. Above of all, this course made me to do a reflection on who and what I am in coach awareness and what and how I give to my players. This course will always be a valuable tool that I can use in my coach life from now on.
Cloé Lacasse
Cloé LacasseCanada WNT, UTAH Royals, former Arsenal, former SLBenfica, former IBV, former Iowa Hawkeyes
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I had the privilege of being coached by Mister Vale for four seasons, which were some of the most transformative and impactful years of my career. Having experienced a variety of coaching styles throughout my career, I can confidently say that Mister Vale stands out for his unique and personal approach. What sets him apart is his ability to actively listen and truly understand each player on an individual level. He takes the time to connect with his players, which allows him to bring out his most impactful and authentic self as a coach. During my time at Benfica, a pivotal period when my career began to soar, Mister Vale was instrumental in my development. He understood my aspirations and provided the guidance I needed to align my goals with the path to achieving them. There’s a story that brings this all together. It was a time when I felt I needed a new challenge and believed it was time to change clubs. Initially, I felt isolated and was just bidding my time until I could make that next step in my career. Mister Vale, however, took the time to connect with me personally. He spoke to me and said he wanted me to know that he was on my side and that his goal was to do what was best for me as an athlete and person. When coaches speak, it isn’t always genuine—but with him, I could feel the authenticity. I knew he wanted me to achieve the highest pinnacle of success in my career. That authenticity built a place of mutual trust. Instead of withering away and feeling isolated during those final months at the club, he helped me continue to grow and push for more, both at a club and personal level. Those months turned into a time of great progress: I was able to help the team win championships and prepare myself for the next step in my career. He is the type of coach who thinks outside the box. He values dynamic, fluid play over rigid tactics, promotes sustainable growth and success, and inspires a positive and driven mindset in his players. His respect for his players fosters mutual respect in return, creating an environment where growth and excellence thrive. Mister Vale’s coaching style is transformative, and his ability to uplift and inspire players leaves a lasting impact. I am grateful for the role he played in my journey, and the lessons I learned under his guidance will stay with me throughout my career. Cloé Lacasse
Marie Yasmin Alidou
Marie Yasmin AlidouPortland Thorns FC (US), former SLBenfica (Portugal), former FC Famalicão (Portugal), former Sturm Graz (Austria), former Klepp (Norway), former SC Huelva (Spain), former Linkoping FC (Sweden), former Marsaille (France), former UQAM Citadins (Canada)
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Mister Vale, Having had the privilege of being coached by André Vale, who we call Mister Vale in Portugal, I can say without hesitation that he is far more than a coach, he is a true mentor and example of selfless dedication. His passion of soccer is undeniable, but what makes him truly stand out is the hearth he brings into his sessions, every conversation, and every act of service. He doesn't just build soccer players, he builds people. He invests in each individual, not just to help them improve their performance, but to support their growth as human beings. I understood clearly that with him success isn't only measured in wins or statistics, but in character, resilience and the impact we make on others as well. He genuinely wants to see people grow. What I admire most, is how much he gives back. He's always involved in helping communities that don't always have access to the same resources, always showing up with kindness and generosity. I don't think I have seen him without a smile on his face my entire time in Portugal. Being surrounded by people or even a coach that genuinely wants your best and has such a positive approach to life and how they interpret different things is truly admirable. His outlook on life is contagious and he always finds the good even in tough situations. It can be hard to understand on the moment, if you are going through a lost match or even a bad training but with a step back later on you realize why he was saying that. Vale is a demanding coach but only because he sees potential in his players. He's tough when he needs to be, but always encouraging, always uplifting. Thank you for always making sure your players are okay and giving good advices when needed, I am grateful for the time, energy and heart you put into helping people. Wish you the best! Mimi Alidou
Katelin Talbert
Katelin TalbertAston Villa (Loan), former Tottenham (Loan), former Djurgarden (Loan), former SLBenfica, former FH Hafnarfjordur, former Humboldt State Lumberjacks
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My name is Katelin Talbert, and I’m a professional goalkeeper from Sacramento, California. I currently play for Aston Villa in the English Women’s Super League. I want to take a moment to share my appreciation for Andre Vale—not just as a coach, but more importantly, as a person. When I made the leap from a small American college to playing professionally in Iceland, and eventually joined a major European club like Benfica, Andre played a crucial role in my journey. As a young American woman navigating my first years as a pro, the transition could have been overwhelming. But Andre created an environment where I felt supported, valued, and empowered—on and off the pitch. At Benfica, Andre welcomed me wholeheartedly and helped train me. Despite the challenges faced, he never made me feel like anything less than a key part of the team. He made sure I was involved, engaged, and continuously growing in all the areas I needed to succeed. Andre’s belief in me and his dedication to my development gave me the foundation and confidence I needed to thrive at the next level. I’m forever grateful for my time at Benfica and for everything Andre did to help launch my career. I’ll always consider him a mentor—and more than that, a friend. Katelin Talbert
Paige Almendariz
Paige Almendariz Tampa Bay Sun, former SLBenfica, former SCBraga former Vilaverdense, former California Storm, former UNLV Rebels
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To have André Vale as a coach was an honor. He wasn’t only someone that helped me on the pitch but he also helped off. Football has a lot of ups and downs and when I needed help with on the pitch work, he was there to help me immediately. He sat down with me and had individual clips ready for me so I could grow as a player. He was there for me when I needed encouragement while playing. He was ready for any challenge that I threw at him. He helped me grow as a player and pushed me when I thought I couldn’t any more. Now for off the pitch stuff, he was someone I could go talk to about any hardship. I will always remember this quote from him and that was “are you going to sit here and be miserable? Or are you going to work your hardest to get the most out of it?” You have choices in life and Vale pointed me in the right direction when I was going through hard moments. Like I said football has its ups and downs, but Vale was there for me through all of them when I worked with him. I’m forever grateful, Thank You! Paige Almendariz
André Paulo
André Pauloformer Sporting Clube de Portugal, former CDMafra, former Casa Pia AC, former intership coach in SLBenfica
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I met André in 2017 during my college internship. At first, since the training sessions were with youth players, I expected a more relaxed environment with little to learn and minimal demands. However, once I got there, I quickly realized it was the complete opposite of what I had imagined. Despite working with young players, André approached every session with incredible passion and a level of rigor that truly impressed me. His dedication and energy made me eager to learn and support him in any way I could, whether by assisting where needed or fulfilling his requests. I was particularly struck by the quality of his training sessions, his insightful feedback, and the way he taught the players – that in return, showed genuine respect and a deep understanding of everything he aimed to instill in them. It was an incredibly rewarding experience, and I thoroughly enjoyed sharing that time with him. André is an outstanding professional with an in-depth, detailed knowledge of coaching, and on top of that, he is a natural communicator. André Paulo
Valéria Cantuário
Valéria CantuárioFlamengo, former Sport Lisboa e Benfica, former Madrid CFF, former São Paulo, former Brasil WNT
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During the time I worked at Benfica, from 2021 to 2024, I had the opportunity to be close to you, coach Vale, in the daily life of the team: in training sessions, conversations, behind the scenes, and on the pitch. They were intense years, full of hard work, learning, and growth, and you were present in every moment of that journey. What stood out more to me in you was the way you handled the group. Always professional, dedicated, and respectful. You understand football, of course, but you understand people even more. Our conversations went beyond the game. We talked about life, challenges, values… and that created a real connection. We really connected on a human level. You knew how to listen, guide, and give advice when I needed it, and you also knew when to push me when it was necessary. That balance, that care in how you deal with people, is what makes you such a special professional. Living that stage of my career by your side was a privilege. And being able to share this testimonial now, knowing that you're telling your story in a book, is a way to thank you for everything we experienced at Benfica. You deserve this recognition, for what you do and, most importantly, for who you are. Valéria Cantuário
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I’ve been there. I’ve felt how you feel: 

working hard, doing everything right, yet knowing deep down that something’s missing.

I had a master’s degree in engineering and a secure career ahead of me, but no real happiness. One day, sitting in the stands at a football match, I realized my eyes weren’t following the ball, they were following the game. That’s when I knew I had to change my life.

I left everything behind to start from zero as an intern coach at SL Benfica. What followed were years of sacrifice, relentless learning, and powerful growth. Moments that tested me, shaped me, and ultimately revealed who I was meant to become. My Purpose. Every step forward, every setback, and every lesson built the foundation for the coach and person I am today.

Now, my mission is simple: to help others grow, find purpose, and reach their full potential, as players, coaches, and persons. Because true success isn’t found alone. It’s shared.

Live the Legacy.

Transform your team. Inspire your players.

“It’s impossible to beat someone who never gives up.” This is more than a motto it s my philosophy: persistence, purpose, and excellence in every step of the journey.

Ready to grow, lead, and make a difference? This is your moment to take the next step, to rise with purpose and rise to your best.

Read my book, view my course or book your strategy session and let’s start building the future you’ve been working for.

Fill out the form, and let’s begin your journey.

CONTACT

Shaped by elite experience. Driven by purpose. Focused on helping players, coaches, and leaders grow, perform, and inspire.

Contato info: contact@andrevalefootballlegacy.com.br

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Buy my new book

Coach footbal to Inspire

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